Insight / Research / Strategic FMCG Branding Specialist ~ 10085
West London
Salary Approx. 50k + benefits
• Competent in project management and day to day running of the project tasks
• Has demonstrated a good grasp of branding and brand strategy
• Able to write key chunks of proposals under supervision of a project director
• Can moderate focus groups and depths interviews unsupervised
• Attends client meetings as a productive part of the project team
• Able to contribute to project brainstorms and input to the desired structure and flow of the project/de-brief story
• Can facilitate workshop tables
• Has good affinity with client and able to command some degree of trust and confidence from them
• Able to run internal brainstorms and take lead roles in client workshops
• Can moderate viewed groups and conduct senior stakeholder interviews
• Has developed and nurtured their own client relationships through farming contacts on project, gaining and developing client trust and confidence.
• Writers smaller proposals with or without input from others where relevant
• Writes de-briefs with input from other team members where relevant
• Has demonstrated a strong understanding of brand strategy and is able to demonstrate clear and original thinking in terms of generating idea platforms and territories